The TRU Actors Workshop Theatre production of Drinking in America by Eric Bogosian will be performed at AWT from Nov 26-28 and Dec 3-5. This communications plan outlines how the show will be promoted to its audience and how we will be working over the upcoming weeks to sell tickets to that audience.
Our goal at AWT is to provide entertaining and thought-provoking theatre experiences to the public while also engaging and training the students at TRU to become skilled in the field of theatre. We value our ability to engage with audiences on a closer scale in our small theatre and are working to engage with our vast audience, filled with past and present theatre students of TRU, our social media followers, and theatregoers in the Kamloops area. We hope to sell tickets to these various audience members so that we can continue to produce theatre for our community.
Our main channels in use at AWT are social media, predominantly Facebook and Instagram, as well as our email campaigns through MailChimp and our TRU AWT website and blog. Each of these channels has various strengths and weaknesses.
Social Media (Facebook and Instagram): These channels are an excellent way to share photos and information with our followers, and to gain new followers. It is the best place to keep our followers up to date with what’s happening at AWT. Unfortunately, social media lacks the ability to reach followers who do not use these platforms and it can be difficult to share more vast information.
Email Campaigns (MailChimp): Our email campaigns are successful as they are helpful to share information with the press to send out news releases as well as our yearly subscribers who do not use social media. Unfortunately, our emails could be marked as spam and do not reach as many viewers as social media.
TRU AWT Website/Blog: Our website and blog is the best place for information about the Actors Workshop Theatre and what we have produced in the past. It is a great place to go in order to learn more about an event or purchase tickets. The blog is also a useful way to engage with our audience about other issues regarding theatre. Unfortunately, the blog and website do not have a very far reach audience-wise and it is not always updated as often as social media.
The Actors Workshop Theatre will use different content depending on the different channels to engage their followers. Promotional materials will include the poster, rehearsal and show photos, cast photos, press releases and informational COVID-19 posts on our blog. This various content combined with the channels listed above will be our strategy to ensure maximum impact with all of our stakeholders.
The following calendar shows and describes the various ways that we will be promoting Drinking in America by Eric Bogosian. This communications plan is not limited to blog posts and also includes information regarding other promotional areas. One specific blog post will be about staying safe while enjoying theatre in the COVID-19 pandemic, but there will be other blog posts introducing the cast and promoting the show on our website. These blog posts will always make an effort to include information regarding the audience’s safety at our live showings of Drinking in America by Eric Bogosian at AWT from Nov 26-28 and Dec 3-5. Blog posts will be limited to one regarding cast and one per week regarding show promotion.
AWT’s blog campaign will build trust amongst our stakeholders as it will clearly show how AWT is dedicated to the safety and wellbeing of our audience members and supporters. It will also give our audience ways and ideas on how they can enjoy theatre during the COVID-19 pandemic while remaining safe. We hope that we can work in the future to expand our social media to different platforms, encourage more audience members to join our subscriber’s list and to engage people more so on our blog.